
There are tens of thousands of euros sleeping in your database. We wake them up.
Every business sits on old customers and dropped inquiries it has already paid to acquire. Our AI re-engages them with personalized messages across WhatsApp, SMS and email and brings them back. First appointments in days, not months. On request performance-based: you pay a share of the revenue we recover, beyond the pure messaging fees nothing else.
How many of your old inquiries did anyone touch after the second attempt? That is not a marketing problem, that is money left on the table.
Most businesses give up after one or two attempts, yet most deals close only after several touches. Respond in hours instead of minutes and you often lose half the chance, and many prospects only buy weeks or months later anyway. The result: your acquisition worked, you paid for those contacts, and then they went quiet in your CRM.
Here is the upside: these people already know you. Cold acquisition closes at 1 to 3 percent. Reactivating dormant contacts runs higher, because trust and demand are already there. You do not need to buy anything new. The revenue is already in your database, it just needs someone to recover it systematically. That is exactly what we do.
Money-leak calculator
How much revenue is sleeping in your database?
Set the three sliders to your business. This is the revenue that is already yours and just waiting to be woken up.
Calculation: contacts times order value times reactivation rate. The preset 3 percent is the low end of the typical range (dormant contacts reactivate at roughly 3 to 8 percent, cold outreach only 1 to 3). Deliberately conservative, the real figure is usually higher.


What AI lead reactivation actually does for your business
Database audit and segmentation
We take your old customer list, your CRM and every dropped inquiry and sort them by reactivation likelihood. You see in black and white how much dormant revenue is in there before the first message goes out.
Personalized multi-channel outreach
The AI messages each contact individually, not as a mass mail. It uses WhatsApp, SMS and email depending on where the contact is reachable, in the voice of your business. Replies are detected and answered automatically until the appointment is set.
Appointments straight into your calendar
Prospects are not just woken up, they are guided to a concrete appointment or callback. The hot lead lands directly in your calendar or with your team, with nobody on your side chasing messages.
Transparent reporting per recovered euro
You see in real time who was contacted, who replied and which revenue came from it. No blind flying, no gut-feeling agency. With performance-based billing, this exact number is the basis.
Why Market Value Advisory and not a 99-euro tool
Reactivation tools are everywhere. Most sell you software or bought lead lists and leave you alone with them. We build the system, run it and answer for the result.
Done-with-you, not a software login
You can get an AI phone tool or an SMS platform anywhere. But then you sit in front of empty templates and nobody tells you which segments are worth it, which copy converts and how to stay compliant. We set everything up, write the sequences, optimize live and hand you finished appointments, not another tool.
Multi-channel done right, not spam
Pure phone bots or mass mailers burn through your list in one pass. We orchestrate WhatsApp, SMS and email with clean consent via the WhatsApp Business API and a tone that fits your business. Reactivation does not burn your database, it makes it valuable again.
We carry the risk with you
A tool collects its license fee whether or not you make money with it. We offer reactivation performance-based on request: you pay a share of the revenue actually recovered. If it does not work, you pay nothing. No software subscription is that tied to your result.
How it runs
- 1
Step 1
Intro call and database check
30 minutes. We look at your list and your average order value together and estimate the dormant revenue. You will know whether it pays off before a single cent moves.
Day 0 - 2
Step 2
Setup and sequences
We connect your data sources, segment the contacts, write the personalized messages in your voice and set up WhatsApp, SMS and email compliantly.
Day 1 to 5 - 3
Step 3
Campaign goes live
The AI messages the first segments, detects replies and runs conversations up to the appointment. You usually see the first reactivations within the first days after launch.
from day 5 to 7 - 4
Step 4
Optimize and scale
We read the response rates, sharpen copy and timing and roll the campaign out to the full database. What works gets made repeatable.
ongoing
Pricing
Three ways to start with reactivation. The first step is always the intro call, where we decide together which model fits your database.
One-time reactivation campaign on a defined segment of your database. Setup, segmentation, sequences across WhatsApp, SMS and email, reporting. Ideal to make the dormant revenue visible for the first time, with a manageable commitment.
Little or no upfront cost, in exchange for a fair, agreed share of the revenue actually newly generated. You know it before the first message goes out. If no revenue comes back, you pay nothing.
Ongoing reactivation as a permanent machine: new inactive contacts and dropped inquiries get reactivated automatically every month, plus continuous optimization and reporting. For businesses that want their database working permanently.
All prices net plus VAT. Pure messaging and API costs (WhatsApp, SMS) are passed through transparently. The concrete scope and the right model are defined in the intro call, not on the website.
Risk reversal
If we wake up no revenue, you pay nothing.
We believe in this offer so much that we provide it fully performance-based on request: you pay a share of the revenue we recover from your dormant database, and beyond the pure messaging fees nothing else. If nothing comes back, it costs you nothing. The risk sits with us, not with you. That is exactly why reactivation is the easiest and fastest way to start working with us.
Why this comes from Market Value Advisory
Market Value Advisory builds AI systems for businesses, diagnoses where revenue is being lost and stands behind the result. We are not a tool vendor who sells you a login and disappears. Lead reactivation is our fastest lever because the revenue already sits in your database and just needs someone to recover it systematically and personally. First results in days, measured in euros, with no upfront fee on request.
Frequently asked
- Is this compliant? I am not allowed to just message my old customers.
- That is exactly why we do not do it blindly. For WhatsApp we use the official WhatsApp Business API with clean consent handling, and for email and SMS we work from the existing-customer basis (Section 7 (3) UWG) and documented opt-ins. In the intro call we clarify which parts of your database can be reactivated lawfully. Better one clean segment than a fine.
- How fast do I really see results?
- Setup usually takes 1 to 5 days. You typically see the first replies and appointments within the first days after launch, often in the first week. That is why we start with reactivation: it is the fastest visible ROI in the whole offering.
- What if my database is small or messy?
- That is the normal case, not the exception. In the database check we also sort messy lists and tell you honestly whether a campaign is worth it. Even a few hundred old contacts with a decent order value can pay off. If there is not enough substance, we say so before you invest.
- Won't this feel like spam and damage my reputation?
- No, because it is the opposite of mass sending. Every message is personalized, in your business voice, and only goes to contacts who already know you. Reactivation reminds people of an existing relationship, it does not spam strangers. That personalization is the difference from a cheap mailer and the reason for the higher response rates.
- Can't I just do this myself with a tool?
- You can buy a tool. But then you need someone to find the right segments, write the copy, set up consent handling cleanly, manage the replies and optimize live. That is exactly the work we take off your hands, delivering finished appointments instead of another empty login. And with the performance model we carry the risk with you, which no tool subscription does.
Let's calculate how much is sleeping in your database.
A 30-minute intro call, no sales pressure. We look at your list and your average order value and tell you concretely how much dormant revenue is in there and which model fits you. If it does not pay off, we tell you. If it does, we recover the money that is already yours.